As fiduciaries, RIAs are unable to accept commissions, which insurance companies typically pay advisors for selling annuity products. But Lau has created a form of distribution that allows these advisors to incorporate annuities into their practices and receive compensation for them from clients as part of their AUM fee.

“I’ve been told several times over, ‘You’re doing God’s work!’” says David Lau, founder and CEO of DPL Financial Partners, first in marketing commission-free annuities, and arguably the leader, in an interview with ThinkAdvisor.

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